Online Presence Management Training | Davao City Chamber of Commerce and Industry, Inc.

Davao Chamber


Davao Chamber of Commerce

PROGRAM OVERVIEW:

According to William Henry “Bill” Gates III, “If your business is not on the internet, then your business will be out of business.” Nowadays, it is a must to build your brand online.

Did you know that 56% of the customers surveyed by Weebly, a web hosting service provider, mentioned that they have difficulty in establishing a trust to the business if they do not have a website and presence on the Internet?

Unlike before, consumers are now connecting with businesses using the technology, their connectivity, and the different digital platforms before they will purchase a product or avail a service. That’s why it is very important for a business (micro, small, medium, and large enterprises) to invest time and allocate fund in establishing an online presence to provide an excellent system of putting a value on what they are selling.

Remember that because of a strong online presence, businesses can influence more and reach an extensive audience as compared to only focusing on doing the traditional way of marketing and communicating with your leads. In addition to this, putting a value on your products or services on the Internet will continue to establish customer loyalty by maintaining customer relationship that in latter part can be the business’ brand advocates.

TARGET PARTICIPANTS:

  1. Business Owners
  2. Online Sellers
  3. Sales Officers
  4. Marketing Officers
  5. Internet Marketers
  6. Students
  7. Interested Individuals

GENERAL OBJECTIVE OF THE TRAINING:

The Online Presence Management Training is outlined to those who are interested in learning integrated knowledge on why an online presence is important and skills related to and on how to build it to make their business competitive to both local and global target audiences.

MAIN COURSE OUTLINE:

Day 1 Training:

1. Content Management and Marketing: A Beginner’s Guide to Marketing through Narrative Contents

  • Niche Identification
  • Keyword Research
  • Article Title Generation
  • Keyword Placement
  • Keyword Density
  • Grammar Checker
  • Plagiarism Checker
  • Online Publishing

2. Email Management and Marketing: A Beginner’s Guide to Building and Maintaining Customer Relationship

  • Creating a Mailing List
  • Creating a Signup Form
  • Sending Newsletter to Your Subscribers

Day 2 Training:

1. Facebook Management and Marketing: How to Build Online Presence Using Facebook Business Pages

  • Creating Facebook Page
  • Learning the Insights of a Facebook Page
  • Content Curation
  • Content Conversion
  • Content Automation

2. Video Management and Marketing: Creating Impressive Promotional Videos for Non-Video Editors

  • Creating a YouTube Channel
  • Creating Promotional Videos

BONUS DISCUSSIONS:

1. Basic Graphic Designing for Non-Designers

  • Photo Licensing
  • Usage Rights

2. Five Important Online Stores You Need to Build

  • Online Store through Narrative Contents
  • Online Store through Visual Contents
  • Online Store through Social Media Platforms
  • Online Store through Newsletters
  • Online Store through Website

INCLUSION FOR THE PARTICIPATING INDIVIDUALS:

The following paid software/tools will be given for FREE to the Participating Individuals:

  1. Nuance PDF Professional Version 7 – $99 or 4,950.00 pesos for the license
  2. SnagIt Screen Capture and Photo Editor Version 9 – $49 or 2,450.00 for the license
  3. Camtasia Screen Recorder and Video Editor – $299 or 14,950.00 for the license
  4. KD Publishing Pro – $27 or 1,350.00
  5. Grammarly for MS Office (Premium Account in Grammar Checking)


Davao Chamber of Commerce

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