The Davao City Micro, Small, and Medium Enterprise Development (MSMED) Council once again celebrated their annual large exhibition and symposium of locally-made products called PINOY SME EXPO 2017 at Abreeza Ayala Mall Activity Center. By fact, the Philippine Government declared the second week of July of every year as MSME Week. Thus, Davao’s expo was formally opened last June 30, 2017 (Friday) by Honorable Mayor Inday Sara Duterte-Carpio and will commence on July 06, 2017 (Thursday). The main purpose of this annual event is to give importance to MSME’s contribution to the economic growth not only of Davao City but of the entire country.
In line with the celebration of Pinoy SME Expo 2017, the Knights of Online Marketers (KOM), as an active member since 2014, was invited by the Davao City Chamber of Commerce and Industry, Inc. (DCCCII), together with other government agencies, to talk about “eCommerce for MSME: Why Your Business Needs an Online Presence and How to Build It” last July 1, 2017 (Saturday). The discussion started at 3:00 o’clock in the afternoon. It was Founder/CEO Ronald Piper R. Ramboanga who delivered the presentation to the participants gathered in the activity area. Topics discussed gave emphasis on the following Internet Marketing strategies: Seach Engine Marketing because a business requires a website, Social Media Marketing because a business requires a Facebook Business Page, Content Marketing because a business requires maintaining a blog, Video Marketing because a business requires having a YouTube Channel, and Email Marketing because a business requires sending regular updates through newsletters.
In this electronic era, more people search online for the products and services they need as opposed to searching through a phone book. Ignoring this important potential marketing platform is akin to saying, “I don’t need any new business.”
What is Online Presence Management?
By definition of Wikipedia, Online Presence Management is “the process of presenting and drawing traffic to a personal or professional brand online. This process combines web design and development, blogging, search engine optimization, pay per click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or product in search engines and on the web in general.”
Why micro, small, and medium enterprise needs an online presence?
The first is for ACCESSIBILITY. We all knew that the Internet never sleeps, and every portal you offer online gives your business a virtual 24/7 showroom. The second is BRAND BUILDING. At its core, the brand building actually means building a potential customer’s trust in your business (product or service). The third is GREATER AUDIENCE. Your web presence reaches out to everyone who passes by your virtual store, which could include people in another country. The fourth is PRODUCT/SERVICE REVIEW. Potential customers often check for reviews before using so always encourage happy customers to leave reviews. The fifth is EASIER SELLING AND MARKETING. Marketing your business is more far-reaching, as the electronic format allows for a wider, more cost-effective distribution.
Remember that giving your business an online presence means more than simply putting up a little website with your company’s address and phone number. It means setting up a virtual version of your business, with a welcoming, informative website, involving marketing campaigns for the search engine, social media, content, video, and email marketing. Bill Gates once said, “If your business is not on the Internet, then your business will be out of business.” Either an Entrepreneur is running a micro, small, or medium enterprise, it is a must to consider effective and efficient online marketing strategies as a significant part of the investment.
To know more about the Online Marketing Consultancy Services of the Knights of Online Marketers, you can call or text 0939-235-9988 and look for Miss Piper Ramboanga.